1.A strong year, written without underselling
When it fits: Use this when the results are good and the temptation is to write "I worked hard" and let the manager fill in the rest. They will not; they have eight of these to read.
Self evaluation: Imani Brooks, Jan 1 to Dec 31, 2026
Role: Senior Product Designer, Checkout Manager: Paul Varga Written: 2026-11-20
Summary
The checkout redesign shipped in June and lifted completed purchases from 61 to 68 percent of started checkouts. The design system work took longer than I planned. Next year I want to lead design for a whole product area, not one flow.
Goals and results
- Redesign checkout and ship by Q2: shipped June 9. Completion rate 61 to 68 percent over the following 12 weeks. Evidence: analytics dashboard, Sep 1 export. Self-rating: 5
- Run six usability sessions a quarter: 26 sessions in the year (target 24). Self-rating: 3
- Move checkout components into the design system: 14 of 22 components done. Self-rating: 2
Accomplishments
Removing the account wall
- Situation: 38 percent of checkout drop-offs happened on the "create an account" step.
- Action: I ran five sessions with first-time buyers, prototyped guest checkout with account creation after payment, and wrote the case for legal and fraud review.
- Result: fraud and legal signed off in April; the step no longer exists, and most of the 7-point lift came from it.
What did not go well
- The design system migration. I estimated it at six weeks and gave it leftover time. What I learned: shared work needs a slot on the roadmap, not my Fridays. What I do differently now: the remaining eight components are a Q1 roadmap item with an engineer assigned.
Skills I built
- Presenting to non-designers: the fraud review in March was the first time I made a case to a risk team, and it passed on the first meeting.
Where I want to grow
- Leading across teams: next step, take design ownership of post-purchase (order tracking and returns) in Q1.
Support I need
- An engineer on the design system for six weeks in Q1.
Goals for next period
- Remaining 8 checkout components in the design system @due(2027-03-31)
- Post-purchase research plan agreed with product @due(2027-02-15)
Overall self-rating
4 Exceeds because the main goal beat its target by a margin we can measure, and I met the research goal. Not a 5, because I missed the design system goal I set myself.