1.Agency status call where scope starts to creep
When it fits: Use this when you run a monthly call on a retainer, the client asks for something that is not in it, and you need the recap to record the request without agreeing to it.
Fernbrook Garden Centers monthly status, 2026-11-03
Client: [[Fernbrook Garden Centers]] Attendees: Lucy Adair (marketing manager), Rob Tenney (owner, last 15 min) / Mateo Ferraro, Jade Liu Type: status Goal: sign off the December email plan and review October results.
Recap (shareable with the client)
What we heard
- October: email revenue 18,400 dollars, up 22 percent on September, mostly from the bulb sale.
- Lucy wants the December plan to push gift cards harder than last year; gift cards were 9 percent of December 2025 sales.
- Rob asked for a TikTok campaign for the Christmas tree lot.
Decisions
- December plan approved with four sends, two of them gift-card led, because gift cards have the best margin and the shortest delivery window problem.
Commitments
- Final December email designs to Lucy (@Jade) @due(2026-11-14)
- Gift-card landing page copy (Lucy) by Nov 10
Conditional or out of scope
- TikTok campaign: not in the current retainer. We will send a separate quote by Nov 7. It can launch Dec 1 only if approved by Nov 12.
Next meeting: 2026-12-01, agenda owner: Mateo
Private (never sent)
- Read of the room: Rob decides on spend; Lucy decides on everything else. Rob raised TikTok after seeing a competitor's videos.
- Risks: if we absorb TikTok into the retainer this year, it becomes the expectation next year.
- Commercial: retainer 4,500 dollars a month, renews Feb 1. TikTok quote around 3,000 dollars one-off.
- Update for the client note: Rob now joins calls; send him a three-line summary, not the full recap.